network:
If skin is the next advertising platform, does that make all of us media owners?
Axe, well known for their clever use of digital marketing, recently adopted a more low-tech stunt in a nice bit of brand promotion. Calling on the, er. . . services of Larissa Riquelme, a well known Paraguayan model, and a felt-tip marker, Axe managed to activate some interesting PR coverage, and demonstrated a key understanding of their audience.
I only hope for Larissa's sake that the ink isn't permanent, as it might limit future advertising opportunities for her assets.
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