This slick website is the activation of the next phase of GE's Ecomagination campaign. Here, conscientious photographers can upload photos of wind, water and light to Flickr and "Tag them Green", so they will then appear to float across the GE Ecomagination home screen.

For every photo uploaded GE will donate money to a charity corresponding to that image. A wind picture will yield money toPractical Action, water pics will earn a donations for Charity Waterand light pictures will go to help d.light Lighting Oecusse Project.

That's right, if you don't promise to cut your carbon, the government is going to blow up your head. It's a simple but perhaps misguided message. As charitys, NGOs and environmentalists try to keep eco-fascism down, and logical 'people, planet, profit' arguments at the forefront of communications, 10:10 has done this.

"THIS IS SICK SICK SICK. How can people like this get away with this dispicable scare tactics? The people who participated in this and made this should be ASHAMED of themselves," reads one irate YouTube commenter.

The British public in their infinite vitriol has spoken. This extreme reaction is not a reflection of the inappropriateness of the advert, which was successful as far as it attracted attention, but is a knee-jerk reaction to a subject that people seem resistant to engage with. It's sad 10:10 have been pressurised into apologising for this. 

Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project.

These days brands are taking CSR off their corporate website and into their brand communications in a bid to chase the green/social pound.

Gone are the days of green-washing, these days green-blushing is the problem to overcome: companies that are doing loads of projects that help communities and the environment but are too afraid to shout about it.

Cream has examined the most innovative examples of how brands have incorporated CSR into their brand communications in a new in-depth Insight Report entitled 'Planet versus Profit:  The CSR Dilemma'.

Subscribers to Cream can view the report for free here while non-subscribers can buy the report here.

Make It Green!, a German organisation is working with the Arbor Day Foundation in the US to plant trees that will help make blogs carbon neutral. 

The brains at Harvard University have calculated that the average website is responsible for 0.02 grams of carbon dioxide emissions for every visitor. They then calculate that a blog with around 15,000 visitors a month produces about 8 pounds of emissions a year. Now, a tree absorbs around 20 pounds of emissions a year, so even a blog with thousands of visitors a month can be carbon neutral by planting just one tree.

And importantly, Someone checked this claim with the Arbor Day Foundation.

..an area of forest the size of a football pitch cut down. Hm, not exactly the feel-good commercial break football fans are used to, but a bit of deforestation imagery from Greenpeace could put losing in perspective. 

Yeah right.

UK electro-indie band Marina & the Diamonds stars in this awesome viral offering from Stella Artois as part of its retro-60s themed Recyclage De Luxe campaign.

A dubious link is made between Marina singing in space and the lightness of Stella's new lightweight bottles, but the film is stylish to a T and lends sustainability the sexiness it so desperately needs.

Vegetarians Pankaj and Radhika Oswal, an Indian-Australian billionaire couple, have put their money where their mouths are and opened a chain of restaurants, Otarian, that uses “Eco2tarian Labelling” – this shows the difference in greenhouse gas emissions between its veggie meals and the equivalent meat dish. 

You also earn “Carbon Karma Credits” as you munch, which can then eventually be redeemed for a free Choco Treat (Fairtrade, of course).

According to the Carbon Trust, eco-labeling will soon be as commonplace as nutritional information. Carbon diet anyone?

In a bid to hide the fact that BP has let billions of gallons of oil bilge into the sea, destroying eco-systems and livelihoods, it has decided to: 

a) Launch a globally sourced clean-up campaign

b) Pump millions of dollars into economic damage control for the state of Louisiana

c) Buy internet search terms

That's right, the PR machine at BP is buying up search terms from Google and Yahoo in a bid to manipulate SEO and send people looking for information on the subject to its corporate response page.

Pathetic.