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Something to save for a special occasion
I bet when dear old Felix Courvoisier launched his now-famous brand back in 1843 he never in a million years expected his cognac brand to be popular in modern hip-hop culture. But while Busta Rhymes and P Diddy pass the Courvoisier, this revolutionary spirit has remained true to its heritage as a premium brand.
Heritage brands are hot property in the drinks market right now, with excellent work exhibited by Ararat, and Canadian Club in re-positioning themselves for the modern market by celebrating their historic pasts. Sometimes the old ones really are the best.
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