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09 July 2010

Tweeting for Mooseland

How do Canadians persuade people in the US of A to pay a visit to their maple leaf mooseland? Through real-time experiences of other tourists posted onto Twitter and showcased on digital billboards in New York, Chicago and LA.

People can interact with the touch screens a la Minority Report and find out why tourists are heading north of the border.


 


By DDB Canada

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