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20 August 2010

Texas police get the hang of OOH

Good nights out and bad nights out can usually be defined by the mode of transport in which you leave a party. This was the thinking behind a clever bit of OOH work from the St.Antonio police force in Texas. It's aim is to encourage good behaviour from potentially rowdy Texans on a night out. 

Car
 

In my own wilder days I've been to venues where it was considered de rigueur  to leave in a police car - or at very least an ambulance - so a vehicle like this which is a cross between the two makes an ideal choice for an old raver like me. 

Still it's a smart idea, and it's nice to see a public body applying some creative media thinking their messaging - unless I've missed the point entirely, and this is the most obvious "cut & shut" in the history of dodgy car sales.

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