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They helped your grandad get laid. Not very original
I've never known a woman go mad for boots, but then perhaps I don't meet those kinds of women. Or perhaps things really were that different in the 1940s. Whatever the case, Dayton boots (stubbornly Canadian apparently) have launched a new press campaign focussing on the pulling power of Daytons way back when.
It's a nice idea, but hardly a new one. This is simply another version of Canadian Club's brilliant "Damn right your dad drank it" campaign from a few years ago.
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