Right Brain, Left Brain Blog

« Cash, why won't you just die? | Main | Who spent the most in advertising in 2010? »

27 January 2011

Social media out of control: When flash mobs go wrong!

   



There's a lot of rubbish spouted by a lot of people about social media. In a desire to appear connected, some brands go into social media overdrive, and before you know what's happened, your social media strategy has turned into a mass of disconnected tweets, posts and likes that bare little relation to the brand or its messaging (and yes, we're looking at you Cadbury with your Spots Vs Stripes nonsense!). 

There is a very good campaign video from Dagens Industri which illustrates this point perfectly. But we recently discovered this brilliant video from last year's Ignite 2 event - "When flashmobs go wrong", presented by Tom Scott. 

If social media had been around in the heyday of the disaster movie genre, this would have been a two-hour blockbuster starring Charlton Heston and Sophia Loren - probably called "Mob!".

 

Ignite is an evening of presentations about - well just about anything, so long as it takes 5 mintues of 20 presentation slides of 15 seconds each. Imagine a turbo-charged, slightly deranged version of TED...

Over the coming weeks we'll be publishing a number of our favourite presentations ahead of Ignite 4 in February. 

IGNITE Banner for Cream


   



Related Posts Plugin for WordPress, Blogger...

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5506f08e888340148c80f55cb970c

Listed below are links to weblogs that reference Social media out of control: When flash mobs go wrong!:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking