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Social media out of control: When flash mobs go wrong!
There's a lot of rubbish spouted by a lot of people about social media. In a desire to appear connected, some brands go into social media overdrive, and before you know what's happened, your social media strategy has turned into a mass of disconnected tweets, posts and likes that bare little relation to the brand or its messaging (and yes, we're looking at you Cadbury with your Spots Vs Stripes nonsense!).
There is a very good campaign video from Dagens Industri which illustrates this point perfectly. But we recently discovered this brilliant video from last year's Ignite 2 event - "When flashmobs go wrong", presented by Tom Scott.
If social media had been around in the heyday of the disaster movie genre, this would have been a two-hour blockbuster starring Charlton Heston and Sophia Loren - probably called "Mob!".
Ignite is an evening of presentations about - well just about anything, so long as it takes 5 mintues of 20 presentation slides of 15 seconds each. Imagine a turbo-charged, slightly deranged version of TED...
Over the coming weeks we'll be publishing a number of our favourite presentations ahead of Ignite 4 in February.
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