Round 1: The Blogger.
Paul McRudden is a man who knows his own value. Fed up with waiting around for brands to get back to him, and often dismayed with their responses when they do, he has decided to bill brands for the amount of his time they have wasted.
On his blog, he details the time he has spent queuing in shops, sitting in restaurants and waiting in general over a 6 week period. As he states in his letter, his time on the earth is valuable....
How Valuable? Well, he reckons he's owed more than £6,000 and has sent out invoices to 50 different companies. As a true blogger he is logging all the brands' responses on his twitter feed . Some have made payments. Pret a manger was the first - probably feeling £62 was pretty cheap for the PR they got in return.
