Is advertising always the solution?
I know its the day after a long weekend here (in UK) but I'm not hungover and I'm not being daft. Now, we all know the answer to that question. Of course we do right? The idea that what the client needs is more creativity and will evaluate their agencies based upon how many awards they've won and how cool their output is...those days are gone right? Those days of the creative agency being the centre of the client's universe and that every problem could be solved by more and more messaging...those days are gone right?
Perhaps not.
I read this great post by Matt at AgencySpy this morning. The post is very good, the kind of thing that makes me excited because:
a) its genuinely true and written with no agenda other than improving the business
b) I know its going to ruffle feathers in the US ad agencies and result in some classic retorts. I was just as interested in reading the response comments as I was reading the post.
Have a read. Its smart and funny. Once you've finished sighing and rolling your eyes at the emu reactions, please throw up your comment on this issue here so we can get a similar conversation going this side of the pond...
