It was even reported on the BBC, but an alleged giant meteorite that crashed in Latvia this week has been exposed as a marketing hoax by Swedish Telco, Tele2. As a direct consequence, the Latvian Government has terminated its dealings with the company amid talk of a criminal investigation.

It's not entirely clear what the marketing people had intended, but there is some talk of it being part of a wider campaign and this being the teaser to kick things off. Now it's unlikely that the rest will see the light of day and a spokesman would only say that the stunt had been intended to distract attention from the country’s economic crisis and give people something “creative and exciting” to talk about.

Hmmm. Clearly another case that not all publicity is good.