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Brand Karma killer...?
BrandKarma is a brand-centric social media platform which aims to bring together important information about how brands behave so people can evaluate and rate them - just as they might a friend on Facebook.
The goal is to make brand owners more accountable to all their stakeholders - customers, employees, suppliers, investors and the planet.
The site relies on opinions and actions of its users to rate how well brands are doing and includes news feeds of articles mentioning the brand and a comparison chart ranking the brand's environmental consciousness.
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