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29 March 2010

This banner sucks

How much use can a banner be in terms of being a branded utility? I would have thought not much until I saw this one that cleans your computer of the "bad cookies" that slow down your PC and internet surfing speed.

For vacuumcleaner brand Vax, the message is that it is so powerful it can even clean your computer via a banner.

Vax 72dpi
From Y&R Tel Aviv 

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.