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07 February 2011

Find love at Asda

In the run-up to Valentine's day, Asda has launched its own dating service, AsdaDating.com. It matches lovelorn shoppers by tracking their purchasing habits, which makes so much sense because if someone's buying meals for one, and you're buying meals the one, the chances are you'll have a lot in common. 

A survey of 10,000 Asda shoppers found that 71% of men considered supermarkets to be a better place to find a date than pubs and bars. And almost half (47%) of those polled said they examined the contents of fellow shoppers’ baskets to determine whether they were single.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.