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03 September 2010

Sponsors set to take over Google Maps

Where are you? I don't know. I'm looking at the map and all I can see are Wal-Marts and HSBCs

As Google gets ready to introduce a new feature on its Maps service, which will allow advertisers to pay for a logo, this could be the future for iPhone users. Currently, Google Maps only show generic gray icons that indicate the type of businesses on the map, but with the sponsored map icons, companies can promote themselves with their logos prominently visible when users zoom in on an area while searching.

Google said that advertisers won’t be able to pay for increasing their visibility and that their search algorithm will itself place the logos according to what users are looking for. 

 

Google-To-Introduce-Sponsored-Icons-In-Its-Maps-Service

 

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