Right Brain, Left Brain Blog

« More crimes against online video | Main | Lonely gamers find love in Japan »

02 September 2010

Thoughts on the new Brazil World Cup logo

Someone drowning in a cesspool, reaching out to grab the palm fronds of safety? No. This is Brazil's attempt at showing how the 2014 Fifa World Cup will unite the country, and help the environment, apparently.

Whatever the case, it's pretty bad and Brazilians are in uproar. 

Monocolumn-World-Cup-Logo-Bashing-525x331
“It’s poorly done, unfinished, the curves are not well drawn, the hands are distorted and it’s childish,” was the damning indictment of João de Souza Leite, a leading figure in the Brazilian Association of Graphic Designers.

But then, I guess, if someone had leaked this four years ago, it may have received the same reaction.

500px-2010_FIFA_World_Cup_logo_svg_9d49

 

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5506f08e88834013486a7b7fa970c

Listed below are links to weblogs that reference Thoughts on the new Brazil World Cup logo:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.