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The world's first online test drive // November 1st
To engage consumers with the release of Mitsubishi's new sports car, promoters of the new 2011 Outlander Sport have set up the world's first online test drive. Log in here tomorrow to get a code that will allow you to be the first in line to control the new car, virtually, on November 1st.
Creative agency 180 LA executive creative director William Gelner said, "We see this project as part of the ever-expanding blur between the virtual world and the physical world."
The online test drive is part of an integrated marketing effort that kicks off October 15th through January and includes television, print, digital and direct mail. For more information and images, check it out the case study.
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