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Reckless, dangerous and utterly brilliant OOH
If I ever took the time to think about my favourite media channel, it would probably have to be OOH. Call me old fashioned, but I've always been partial to size and spectacle; two qualities that OOH can deliver in abundance.
Most people are (quite rightly) excited and preoccupied with digital and 3D innovations in the medium, and there have been some interesting live action billboards. But when discussing that illusive true media first, you'd be hard pushed to beat the novel idea of strapping a man to the side of the bus.
It will come as no small surprise to learn that this bizarre, and really rather dangerous idea comes from Italy: a market that has displayed a certain level of lunacy in its domestic media activity.
Just when you think it couldn't get any more weird, he appears to be singing "Clint Eastwood" by the Gorillaz.
Just when you think you've seen it all...
Somehow this seems even more dangerous than the famous Solvite ads, which involved sticking a man to a board with wallpaper paste and lifting the board into the air on a rope attached to a helicopter.
The Italians should be commended though, for finally bringing some media innovation to the financial sector.
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