The
network:
« December 2008 | Main | February 2009 »
Call me sentimental, but I am not sure about this ad for Royco stock cubes. The theory is sound - the beef flavour of the cubes is authentic - but the the thought of dropping a miniature cow into boiling water when I make my gravy is somewhat alarming. For that very reason we call it "beef stock" rather than "cow stock", or "daisy stock".
Flash mob dances are nothing new, and Liverpool Street Station in London has become so accustomed to hosting them that I'm surprised anyone so much as bats an eyelid these days when the latest invading gang starts throwing some shapes.
However, T-Mobile's latest ad used the phenomenon reasonably effectively to convey the message "Life's for sharing". The mobile operator premiered its three-minute flash mob ad during an entire ad break during Channel 4’s 'Celebrity Big Brother' on Friday night, less than 48 hours after filming. The quick turn-around, along with the scale of the exercise (more than 350 dancers were choreographed to dance in unison) and the offline airing combine to set this flash mob apart from the rest.
For the full case study, see www.cmdglobal.com
Do you ever get the feeling that you are stuck in the wrong job? Jobsite monster.com thinks you might do, and launched a fake product in a direct marketing push. Bags of tiny toy soldiers featured a single pink ballerina, complete with pink AK-47.
I'm not sure whether if this represents a Billy Elliot or a Private Benjamin style job swap, but the campaign led to a 40% increase in visits to the website.
After a whirlwind week, the Whopper Sacrifice Facebook application has been stifled, with Facebook citing privacy issues:
“We encourage creativity from developers and brands using Facebook Platform, but we also must ensure that applications follow users’ expectations of privacy. This application facilitated activity that ran counter to user privacy by notifying people when a user removes a friend. We have reached out to the developer with suggested solutions. In the meantime, we are taking the necessary steps to assure the trust users have established on Facebook is maintained.”
The application still exists, but sacrificed friends are no longer told that they have been sacrificed, which means that it loses much of the application's infectious viral clout. Although those who have been sacrificed are invited to send an angry-gram, a ranting talking burger which allows you to pass on whatever verbal poison you so wish.
This has been out for a few weeks now, but it shows a fantastic use of the URL bar from German car rental company, Sixt. Unfortunately you can't see it outside of Germany, but there is a video of the campaign below.
For the full case study, see CMDglobal.com
Permanent market brand Sharpie (of bizarre David Beckham sponsorship fame) has come up trumps with an interactive billboard that allows people to scribble digital graffiti on what looks like an arm in plaster cast. Passers by can select any colour and write whatever obscenities they chose on the "e-cast". The message then stays until the next passer by choses to draw a smiley face or a penis or whatever floats their boat.
That is until someone picks up a real Sharpie and draws on the surface of the screen.
For the ultimate in fast food, Mexican grill restaurant chain Chipotle has launched an iPhone application that allows users to order their burritos or tacos at the touch of a button.
Hungry iPeople can find locations, customise their orders, save their favourits and pay for everything on the go.
Sooner or later the iPhone will be able to eat the burritos as well.
© C Squared Holdings Ltd.
115 Southwark Bridge Rd,
London, SE1 0AX.
Registered Number: 4381130
VAT REG NO: GB799 3995 30
Made with Fantastic Thinking