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Thinking inside of the box
How often do you think about, let alone look at the box that something you order online comes in. So why should you care whether that box is old or new? Using this insight and with the environment in mind, Columbia Sportswear is offering consumers a choice to receive their online purchases in used boxes.
A Box Life, is a lovely initiative that sees boxes labeled with a QR code so you can track the journey of your used box and post pictures and share stories about their box's journey on aboxlife.com.
So far, 445 people have participated, saving 234 boxes.
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