Right Brain, Left Brain Blog

« Get rid of those stragglers | Main | Technology, not design is main driver of innovation »

23 December 2009

Summer brand welcomes winter

How do you promote a product that is so inextricably linked to the summer during the winter? Flip flop brand Havaianas decided to raise its profile during the winter months by putting its shoes to the test - are they winter-proof?

Here are the results of the experiment:

Havaianas welcomes Winter from Havaianas Seasons on Vimeo.


 

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5506f08e888340120a77511c2970b

Listed below are links to weblogs that reference Summer brand welcomes winter:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.