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25 January 2010

Marketing innovation is what drives product sales

There is a great piece in Forbes today looking at how many brands are chasing Apple's model of product innovation, but that innovation should not just be about product development.

Brands should focus just as much on retail and marketing innovation.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.