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An ad for Bonds Hipster underwear in Australia promotes the brand's 'hipster' credentials via an all girl rock group performing in their underwear. Simple, yet effective, this ad is part of the brand's 10 year celebration. This is not the first time this route has been used by an underwear brand. The Vassarette underwear company in the US created an all female rock group last year (The Vassarettes) who - somewhat bizarrely - would perform live on stage in their underwear.
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