Right Brain, Left Brain Blog

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30 April 2010

Always put wool on a cool wash

Never let it be said that Cream is slow to spot a trend. A few weeks ago we brought you dogs with dentures, dogs driving a Subaru, and a loopy idea in Belgium that saw dogs disguised as lions. But it looks like the canine advertising bubble might have burst. After Frank the sheep helped Tele2 to success in the Festival of Media Awards, sheep are the new kids on the advertising block.

Tele2_starcom_norway_08
While the case continues to be made for a "Best use of animals and livestock" award at next year's festival, enjoy this promotional video from Finisterre - a UK west country surf shop, in which they promote a new range of wool-based wet suits.

It's only a matter of time before Red Bull strap a sheep into a branded jump suit and put it into space. 

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.