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Going up - ice cream; going down - sunburn
Ice cream and sunburn are two of the constants that make a summer (at least a British summer). Others include grown adults clomping about under the misguided belief that it is acceptable to wear Crocs and the realisation that making out in the sand has all of the glamour and sex appeal of foreplay in the compost heap.
In recognition of the first two, Nestle and JWT in Johannesburg have teamed up to create a hat made out of ice cream sticks. It might look more at home in a rice paddy than on a beach in Cape Town, but it will certainly protect your face from sunburn and the shame of having consumed 300 chocolate Maxibon.
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