A couple of years ago, Victoria Beckham published a fashion book titled, "That Extra Half an Inch", a guide to "hair, heels and everything in between". Had VB really wanted to rock the fashion world, "That Extra Half an Inch" would have been a shocking exposé of the way clothing brands lie about sizes in an attempt to sell more clothes. 

Imagine for a moment that I have a 36" waist (for the record I'm a much more svelte 30/32"), but if were a 36" waist, you would assume that the clothes I bought in places like Gap or H&M would also be 36". 

Wrong. 

A 36" waist is actually a 37.5" waist, or a 39", or even a 41" waist. I can only assume that this is a deception employed by clothing brands to make slightly heavier customers choose one brand over another in an attempt to feel thinner. 

It's interesting that in a world preoccupied with the size zero debate, it seems perfectly acceptable for a high street brand to allow a 41" waisted person believe they are a full 9" skinnier!

Here comes the infographic!