Jenny Ashmore, global marketing capability officer at Mars Inc. has been announced as the chair of the jury for the Festival of Media Awards 2011. Every year, over 40 of the world's most senior marketing and media executives from all corners of the industry devote their time to the judging process for the Festival of Media Awards, celebrating the most innovative and creative communications executions from across the globe.

This year's panel has a strong international pedigree, with confirmed jurors including Scott Goodson, CEO of Strawberry Frog;  Norm Johnston, global digital Leader at Mindshare; Jim Elms, head of global strategy at UM, Eric Bader, global chief strategy officer at Initiative, Caroline Jungsand, creative director at Prime in Sweden, and Dan Johns, MD of Ikon Communications in Australia.

Commenting on her role as jury chair, Jenny has enthused on the Important role the Festival of Media Awards play in encouraging "best in class" media thinking -

"Media is often seen as complex and geeky, as against the sexy and glamorous area of creative. This can mean that the water cooler conversation is not about the opportunities in the new communications routes that are opening up, or even in different ways of delivering through existing channels and platforms. So I am passionate about these awards - which recognise and reward best in class work, and ensure that we all push the boundaries and learn how we can better build our businesses."

The Festival of Media Global 2011 takes place in Montreux, 8-10 May. The deadline for entering the Awards is 21 January 2011 - more information check the Festival of Media 2011 website. 

Click here for details of 2010 winners.