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23 posts from October 2008

31 October 2008

No pin doctor for Sarkozy

President Sarkozy has lost a case to prohibit the sales and marketing of a “voodoo doll” in his image, produced by publishing company K&B. He has been trying to stop the sale of said doll since it launched earlier this month.

A Paris judge said the doll was “within the limits of free expression and in the right humour”.The doll comes with pins that users can stick into memorable quotes printed on the doll, such as “work more to earn more”.

It seems that the President can’t set the precedent to have exclusive and absolute rights over his own image.

K&B also released a similar doll of Segolene Royal, Mr Sarkozy's rival in the presidential elections last year.

She decided not to take action against K&B, saying: "I have a sense of humour."

Sarkozy_voodoo_2

29 October 2008

Hang on to hope in economic crisis

Shopping can save your life – that seems to be the message from a Chinese shopping mall that advertised its wares with a billboard featuring what looks like a man hanging from a rope.

The message, referring to the looming global financial crisis, read: “It’s better to invest money here than put it into the stock market.”

Many residents failed to see the funny side, believing it to be a real suicide, according to Oriental Today.

The creative director responsible for the ad insisted that they were simply ‘making fun of the depressing stock market here’. I can imagine the humour is lost on Lehman employees and home owners in negative equity.

Hanging_chinese_3

28 October 2008

Brand vs Sachs - a soapbox moment

Russell Brand is a classic Marmite character – you love him or you can’t stand him. Jonathan Ross, meanwhile, is a little less offensive though gets a lot of people’s backs up with his sickening eight-figure salary and weekly chat-show ego trips.

However, both men are the current darlings of the BBC and up to now have got away with their controversial jokes and smutty humour.

But this week they are facing investigations by both Ofcom and the BBC after taking their ‘sense of humour’ one step too far and leaving obscene messages on the voicemail of veteran actor Andrew Sachs – which were then broadcast on Brand’s Radio 2 show.

Quite what they said has not been widely reported, other than lewd remarks claiming Brand had slept with Sach’s teenage granddaughter and suggesting the 78-year-old might kill himself as a result.

In the aftermath, there appear to be two schools of thought on the incident. One is that Sachs has overreacted and so is seen as a bad sport, while the other extreme sees a number of organisations, politicians and members of the public calling for the two men to be fired – or at least suspended – from the BBC.

I am not easily offended, I get Brand’s humour and have no particular feelings either way towards Ross, but it seems to me that even if you take a rational approach to the incident, there is still no way it was ok.

Without sounding like a Daily Mail reader, what they did was basically bullying. Phoning someone up and making rude jokes at their expense so you and other people can laugh at them is the sort of thing you hear about school children doing, and Sachs was well within his rights to react as he did.

To poke fun at the man himself is one thing – though arguably no better – but to pick on a man’s granddaughter in such a bawdy way is quite another. I doubt they would have done it to his face, and if they had I imagine he would have walked out of the interview.

Eyebrows have been raised that this was a pre-recorded show and given approval for broadcast by the show’s young producer. It has been reported a call was made to Sachs to ask if he minded the calls being aired, but that he did not respond in the time frame.

While any journalist who has had the most basic of training knows that without giving the right to reply you have no defence, that isn’t really the point.

The pathetic call should never have been made in the first place and it is almost irrelevant that it was broadcast.

Apologies have been made, though Brand still didn’t take it seriously and acted like a petulant child making it clear he was apologising because he had been told to.

Whether Brand and Ross should be fired is a difficult one. I would have thought the shame they are feeling at having their stupid behaviour reported on their own employer’s 10 O’Clock News, together with the public flogging and massive fall from grace they are now enjoying should probably be enough punishment.

23 October 2008

Free money? Who needs it!

How many times are day are you offered free money? Well if you do not have a spam filter on your email, probably several.

Between October 1 and October 12th users of the phone directory service 118 118 were automatically entered into a draw to win £118. When 118 118 contacted the 288 randomly selected winners 89 people refused to take the money on fear that it was a scam. Now 118 118 is posting all the names of the winner’s on its website in an effort to prove to people that the offer is genuine.

Hopefully when 118 118 runs the competition again next month, but this time with a prize of £1,180,000, the British people will be a bit more trustworthy.

Who would of thought that giving away free money would be so hard?

How can West meet East in China?

Brands trying to enter the Chinese market need to translate their personality in a way that Chinese people can understand, according to Dan Mintz, CCO of DMG (that he describes as an East-West fusion agency), when speaking at the Create in China conference, run by mediaguardian. "You don't need to become Chinese, you just need to learn how to connect."

With Nike, this meant introducing the Hyperdunk shoes to the Chinese basketball team and incorporating the Chinese words for "stand up" into the strapline. These words are important to Chinese, since they feature in the first line of the national anthem.

Cultural nuances such as this are key.

China growth downgraded

China in not going to experience the predicted growth of 20% a year, said Mindshare CEO Dominic Proctor.

Instead this has been downgraded to only 16-17%. It must be worrying times over there! This 16-17% growth represents a massive 30% of global ad growth. As Proctor put it: "We need China".

The biggest challenge for Mindshare is keeping and training local talent. It seems like this problem is not unique to China.

China growth downgraded

China in not going to experience the predicted growth of 20% a year, said Mindshare CEO Dominic Proctor.

Instead this has been downgraded to only 16-17%. It must be worrying times over there! This 16-17% growth represents a massive 30% of global ad growth. As Proctor put it: "We need China".

The biggest challenge for Mindshare is keeping and training local talent. It seems like this problem is not unique to China.

China growth downgraded

China in not going to experience the predicted growth of 20% a year, said Mindshare CEO Dominic Proctor.

Instead this has been downgraded to only 16-17%. It must be worrying times over there! This 16-17% growth represents a massive 30% of global ad growth. As Proctor put it: "We need China".

The biggest challenge for Mindshare is keeping and training local talent. It seems like this problem is not unique to China.