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Huge inflatables are more commonly associated with Disney rallies or blimps. They are not often created in the shape of a cancerous tumour. But that is precisely what the New Zealand Breast Cancer Foundation did to get women checking their breasts for cancer.
Huge cancerous masses were left in the streets in the middle of people's path. The message was: "The longer you wait, the bigger the problem gets".
From Colenso BBDO
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