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Is Red Bull the saviour of magazines?
It's been a while since a brand did something useful with Augmented Reality (the US Postal service and ING bank have both been on top of this)
Now Red Bull has launched what it calls print 2.0 using AR to enrich its Red Bulletin magazine. It uses an Adobe Flash version of AR which doesn't require proprietary plug-ins.
By holding up the front cover and various other pages to the webcam, readers can see clips relating to extreme sports and other Red Bull-esque activities.
Surely its only time before FHM and the likes have interactive cover girls?
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