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17 November 2009

Advertising as stalker...

How do you intrigue VIPs enough to make them come to your event? You stalk them. That is what TV station 13th Street did in Germany. It delivered blank packages to key individuals containing a DVD with the message "play me". The DVD showed their house and footage of them inside it or entering or exiting their home.

A message on the screen read: "scared Mr X?" and then gave details of the event. 18 out of 21 directors invited came along to the event. The rest presumably called the police before reaching the invitation part.

Creepy

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.