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06 November 2009

Illustrating the power of the pen

Bic proves its credentials by re-writing an entire magazine, Freeway, using a single pen in a bid to entice students going back to school.


 

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.