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18 June 2010

Agents Orange

With the world’s media concentrating on the orange miniskirts of ambush marketers at the World Cup, you may have missed this equally lurid orange flash mob emanating out of the US.

There’s not a sneaky beer brand or a miniskirt in sight. This one is all about aerobic lunges, ‘feeling good’ and Microsoft Office 2010. No, we’re not entirely sure of the connection between these three either.

No word on whether FIFA is going to have them all locked up.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.