network:
Cream investigates online video.
We all love a daft YouTube video, but how come some are more popular than others? Every brand dreams of a video going viral and generating massive amounts of earned media. But when the creative agency assure you that your new clip will "fly", how can they accurately predict such a thing?
The truth is, they can't. Nobody can. Successful video strategy is probably down to 60% content, 40% luck. Feel free to argue that stat - I love a good debate. What is true is that people who aim to make a viral video are starting off on very shaky ground. Good quality content should be the first consideration, then all other objectives will fall into place.
Read Cream's view on online video here.
And if you just want to see an entertaining viral, and you've want to see the clip that allegedly started it all, have a look at this.
Posted by: |