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17 August 2010

The FT: Mouse Owner of the Year 2010

A quick read through the business pages of London's Evening Standard newspaper reveals that the Financial Times building, just down the road from Cream HQ at Southwark Bridge, has a rather large mouse problem. 

  Mouse
 Er... no. Not that kind of mouse. 

Mice
That's more like it. Anyway, it turns out that 1,700 mouse traps are being deployed to end the reign of nibbling terror inflicted by the this colony of financially aware rodentia. The FT, named Media Owner of the Year at the Festival of Media Awards 2010, is said to be considering a "nuclear option" during which time workers will be forbidden to eat at their desks. 

Apparently the FT mice are currently feasting on tea bags, vitamin pills, toothpaste and "body building powder" - which begs the question of what on earth goes in that office?

Still, given that the FT is soon to be the proud owner of at least 1,700 rodent corpses, they might as well put them to good use. This simple step-by-step guide helps you to turn a dead furry mouse into a dead furry mouse that works on your computer. 

Yes, it's kind of grim - but the income generated from the sale of these macabre IT accessories might help to make up the shortfall in on-line subscriptions since the introduction of the paywall. 

Computer_mouse_using_a_real_dead_mouse_4
 

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.