Right Brain, Left Brain Blog

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26 August 2010

Sweet shampoo of mine

 "As we talk with women around the world, they tell us that they want to make themselves more beautiful without making their environment less beautiful," said P&G Group President Gina Drosos. 

Despite this nauseating sentiment, making packaging out of 100% sugar cane is 100% better than making it out of plastic.

PG-sugarcane-plastic-alternative-packaging

 

Have you made purchasing decision based on packaging provenance?

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.